Our Approach

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In IT, a well-crafted channel strategy is essential for business expansion. One of the big five consulting companies recently shared a report on how high-performing indirect channels are a proven necessity for success. Technology is changing quickly, and new or refreshed channel programs are one of the most powerful ways to capture growth.

Optimized Channel works with a large ecosystem of trusted channel partners to help your company grow revenue. With a shared vision and transparent alignment, we put all the pieces together and help you execute it. 

Allow us to become your outsourced indirect channel sales team, selling to, though, or with partners. We offer a comprehensive, scalable suite of services to match your needs and goals: 

• Indirect channel assessment and business planning
• Partner profiling, recruitment, enablement and on-going management
• Scaling and revenue measurement strategy
• Go-to-market strategies
• Channel sales personnel identification and management