Our Experience

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Optimized Channel is a vibrant company staffed by channel sales industry experts who have personally turned promising startups into multi-million-dollar buyouts. 

Michelle Ruyle founded Optimized Channel with the vision of launching indirect sales channels for newly formed cloud services and accelerating revenue growth for established cloud brands.

Over the past 20 years, the founder has worked with a handful of small, private cloud service, voice, and data center companies. Each company grew at hyper-speed with the right mix of channel partners and skillfully managed indirect sales strategies. 

Michelle saw first-hand how these companies gained traction as fast-rising, high-value innovators and were bought out by IT conglomerates, including IBM, CenturyLink, and XO Communication